2025年日本大阪世博会中国馆

2025年日本大阪世博会于4月13日至10月13日在日本大阪举行，主题为“构想兴奋渴望的过去社会”。中国馆占大地积约3500频频米，是大阪世博会最大的番邦自建馆之一，展馆围绕“共同构建东说念主与当然人命共同体——绿色发展的过去社会”的主题，以“天东说念主合一”“绿水青山”“生生摆布”三大篇章为叙事干线，向寰宇展示5000年中中端淑助长的传统生态聪敏，展现新期间绿色发展理念与建立，揣度中国同寰宇列国联袂，共同构建东说念主与当然人命共同体的好意思好愿景。

世博会中国馆中枢视觉美艳系统及祯祥物主体造型规划由中国好意思术学院副院长韩绪教诲担任总提示，视觉传播学院党委通告兼副院长俞佳迪教诲领衔主创团队担任规划。规划团队以“本源规划”为核样子念，安身中中端淑精神根系，通过极简凝练的视觉言语直抒东方好意思学胸臆——以超落伍空的规划对话彰显文化根脉的不灭价值，在返本开新的创作试验中，建构起承载大国征象的视觉叙事体系，纯真评释注解了新期间中国规划的文化自发与改动自信。

2025日本大阪世博会中国馆标志

LOGO OF THE CHINA PAVILION

AT EXPO 2025 OSAKA

2025年日本大阪世博会中国馆标志规划以汉字“中国”为主体，配以英文及数字信息。标志的翰墨取法于中国战国工夫石饱读文与古罗马图拉真碑刻字母，呈现东西方端淑岑岭之际会、书写源初之对话。石饱读文与图拉真碑刻字母诀别是东说念主类在公元元年前后东西方经典书写体系的巅峰之作，象征着东西方端淑对文本顺次的视觉抒发：石饱读文浑朴古拙、富于韵律，是中国石刻翰墨之祖，乃“国之重器”的记号象征；图拉真碑刻字母则比例严谨、结构平衡，其界说的西方感性好意思学成为拉丁字母的经典范式。

标志以“中国”汉字成功书写规划，东方竖排文本与西方横排文本的视图范式耕作了东西方不雅看边幅的相通互鉴。石饱读文与图拉真碑刻字母二者虽出生于不同文化传统，却相通强调谨记的不灭性，以石刻传达大国叙事与文化正宗。

标志全体取法于古而不泥古，无缺适度字型之古韵于当代视觉环境中。提取石饱读文与图拉真碑刻字母造型之精神，以当代规划言语传达东方书写“古拙灵动”与西方书写“严谨把稳”之情势好意思感：东西方书写体系经典范式的并置互参，终使得东西方端淑的历史顾忌与文化认可际会相遇。

The logo of China Pavilion at Expo 2025 Osaka, Kansai, is mainly designed with the Chinese characters “China”, together with corresponding English translation and numerical information. The logo’s design originates from the inscriptions on Qin Shi Gu of Chinas Warring States period and the inscriptions on Trajan’s Column of ancient Rome, presenting a dialogue between the East and the West at each civilization’s peak and the beginning of the writing world. Inscriptions on Qin Shi Gu and Trajan’s Column are respectively the most magnificent works of the classical writing systems of the East and the West before and after the Common Era, symbolising the visual expression of the East and the West’s text order: Qin Shi Gu’s Inscriptions are thick, solid and rich in rhythm, regarded as the ancestor of Chinese stone writing and symbol of the “the Pillars of China’s Great Power”; while the Trajan’s Inscriptions are in strict proportion and balanced structure, which defined the aesthetics of western rationality and have become the eternal paradigm of Latin alphabet.

The China Pavilion’s logo is designed directly in the written Chinese characters “China”. The viewing methods of vertical text from the East and horizontal text from the West create an exchange of eastern and western ideas of writing and reading. Although born from different cultures, the inscriptions on both Qin Shi Gu and Trajan’s Column emphasise the eternity of the engraved stones, conveying the narrative of a great nation and cultural orthodoxy through the action of inscribing.

The design of the China Pavilion’s logo references ancient practices, meanwhile fully translates the ancient charm of the characters in a modern visual environment. Refining the spirit of the inscriptions on Qin Shi Gu and Trajan’s Column, the logo uses modern design language to convey the beauty of “naive and dynamic” eastern writing and “precise and dignified” western writing. The logo expresses the conversation of the classic paradigms of eastern and western writing systems, which ultimately make civilisations of both the East and the West meet in historical memory and common understanding of human culture.

2025日本大阪世博会中国馆祯祥物“悠悠”

MASCOT YOYO OF THE CHINA PAVILION

AT EXPO 2025 OSAKA

“悠悠”这个名字发音浮浅、声色清脆，岂论任何言语布景的一又友皆能轻易地叫出它的名字，寰宇列国的不雅众与粉丝皆能赶快地与悠悠成为“好一又友”。

“悠悠”从四个方面蕴含着丰富的真义：一是“时光悠悠”，大熊猫是中国独到的特别物种，是生物进化的“活化石”。它长达800万年的衍生繁殖启迪着咱们念念考物种与当然的和解相处，与东说念主类的和解共生。二是“竹韵悠悠”，竹子既是熊猫的不明之缘，亦然中国文化中集繁密好意思好寓意于沉寂的记号。悠悠胸前怀抱嫩竹，取意“只怕应变”，咱们还是作念好准备，展开双臂宽宥环球不雅众的到来。三是“萌趣悠悠”，悠悠形态憨态可掬，泄气着诊疗的魔力。咱们期待这位萌动东说念主心的“吵嘴精灵”省略为每位不雅众送去悠闲和阳光。四是“真情悠悠”，大熊猫是中国同寰宇列国友好走动的热心纽带。几十年来，在列国，至极是在东说念国日本，架起了人心重迭的桥梁，传递着超过国界的讲理和感动。

（本段对于祯祥物的规划评释引自公众号“世博会中国馆”）

2025大阪世博会衍生品物料

“Yoyo”, the official mascot of China Pavilion, Expo 2025 Osaka, Kansai, whose name is easy to pronounce for people of any language background, would soon become good friends with audiences and fans from all over the world. Meanwhile, the name “Yoyo” is also rich in meaning from four aspects. First, “Shi Guang Yoyo”(Earth memory), the giant panda is one of China’s unique rare species and is a “living fossil” of biological evolution. Its 8-million-year history on Earth inspires us to think about the harmony and coexistence between all living creatures and nature. Secondly, “Zhu Yun Yoyo”(bamboo rhyme), bamboo is not only panda’s survival necessity, but also a symbol that conveys many blissful meanings in Chinese culture. Yoyo is holding a bamboo in front of his chest, which means “Xiong You Cheng Zhu”(ready for anything), telling the world that we are ready to give a warm welcome for audiences from all parts of the world with open arms. Thirdly, “Meng Qu Yoyo”(lovely appearance), the naive appearance of Yoyo exudes a healing charm and we are looking forward to seeing this adorable mascot bring happiness to everyone. Fourthly, “Zhen Qing Yoyo”(true feeling), the panda is a warm bond of friendship between China and the world. Over the past few decades, pandas have built bridges between China and the world, especially in the host country, Japan, and have given warmth of a loving heart across borders.

2025大阪世博会中国馆标志及祯祥物规划团队

时候：2025年4月13日—10月13日

方位：大阪世博园外洋展区A7

请托方：中国外洋买卖促进委员会

总提示

韩绪

规划提示

俞佳迪

规划创意

俞佳迪、卢西、曾平

规划实施

李映昀、胡宗婷、盛沫瑶、闵一凡、黄橙、

郭祺、靳烁、曾靖童、程奕、苏可欣

西翰墨体

曾平

祯祥物原型

李映昀、靳烁、程奕

祯祥物相近

郭祺、曾靖童、苏可欣

技俩统筹

盛沫瑶、闵一凡

来 源｜视觉传播学院

编 辑｜陈舒婷 戴佳杰 郑佳怡

责 编｜邱莉丽 童戈辛 卢 西 周 慧

审 核｜方 舟 俞佳迪

中国好意思术学院官方微信号

投稿邮箱：caanews@caa.edu.cn

“国好意思学术通信”官方微信号

投稿邮箱：caarmt@caa.edu.cn

出品：

中国好意思术学院党委宣传部

PUBLICITY OFFICE OF THE CPC CAA COMMITTEE

CAA融媒体中心

CAA MEDIA CONVERGENCE CENTER